Influencer campaigns that reach the target audience
With lightning fast content
Tyre manufacturer Vredestein wanted to increase brand awareness of their all-season tyres within the German market. Therefore, four well-known influencers raced through all seasons on the Nürburg Circuit and took their followers with them through an interactive Q&A.
The power of influencers
Instead of traditional advertising, we relied on influencers to actually experience the tyres and share this with their followers. Not only did we reach the most relevant target audience, but these followers were extremely involved in the campaign because we used an interactive Q&A with the influencers.
During two months, four German influencers generated a staggering 2 million impressions, through their enthusiasm, their interaction with each other and their followers. Including paid advertising, we generated well above the 3 million impressions, leaving the target of 1.2 million impressions far behind.