Defining and carrying out the core of a global brand
Through strategy, development, thought leadership and video
Aalberts is a listed innovative player in several tech sectors. For a few years we have been their strategic partner in the digital domain. We use different strategies, means and objectives for the head office and their three business units: hydronic flow control, integrated piping systems and advanced mechatronics.
An overarching website
The first assignment we received from Aalberts headquarters was to develop a new digital branding and translate it to a new website. To do so we went back to the core of the company; to really tell the story of the brand.
This resulted in a website where different target groups can be reached. Based on user behaviour, functions such as the newsroom are personalised during the website visit. To support the website visually, we built a virtual city. It shows an image of the services and products of Aalberts, such as eco-friendly building, sustainable transportation, semiconductor efficiency and industrial niches, bringing the company digitally to life. The website was nominated for the Dutch Interactive Awards.
the Aalberts way, winning with people
stimulating knowledge sharing, fast learning and entrepreneurship
a proven sustainable business model
"Our pragmatic culture and lean structure keep us ahead of the game, no matter how frequently or significantly the game is disrupted"
Marketing strategies with one goal
We now support Aalbers in more areas than just development. Although we devise and implement various marketing strategies for them, we still work together towards one goal. For the Aalberts head office, we made a video campaign that visualises their newest and most sustainable building in Europe. The central theme is "in harmony with nature", a message that is highly supported within the company. Especially the high degree of storytelling ensures that this campaign could not only be used by the head office, but also by the underlying business units, thus guaranteeing the uniformity of Aalberts. We support Aalberts hydronic flow control in the field of e-commerce, both from a user experience and development point of view. We make transactions easier and, based on data, we test and implement new functions.
Thought leadership programma
We also developed a thought leadership program for Aalberts advanced mechatronics, in the areas of branding and recruitment. Aalberts advanced mechatronics is an important player in the semicon world with customers like ASML. Talent is needed to meet the enormous demand for chips. In order to be able to recruit this talent, Aalberts needs to put itself on the map as a key player in the semicon industry. Among other things by disseminating knowledge and inspiration in this area. We use B2B influencers (thought leaders) to improve the awareness and perception of Aalberts, but above all to reach new target groups in a convincing way. Besides developing the thought leader strategy, we are also involved in finding thought leaders and producing content.
A strong brand
The results and best practices of various assignments provide new insights. They form blueprints which we translate to other business units. This way, we create strong strategies and work together with Aalberts towards one goal: a strong digital brand.
Stay Engaged
Even after delivery of various resources, we remain connected with Engage. For example, we are going to roll out a digital measurement plan to increase the effectiveness of resources.
| Domain | Content, Creation |
|---|---|
| Services | Website |
| Branches | B2B, B2C |
Other cases
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Matthijs Van Schendelen
Endeavour Commercial Director
Founder & Partner
+31(0) 23 727 1077
info@endeavour.nl
work@endeavour.nl